For more than a decade, New York based fashion line LILLA P has developed a coveted market niche by taking fashion’s most iconic creation, the classic cotton tee shirt, and flirting with its styling, construction, and fit. Built around a modern rethinking of that iconic silhouette, Lilla P has grown into a busy Meatpacking District design studio with a devoted retail following for expertly tailored knitwear.

While LILLA P’s luxury cotton tee shirts are its hallmark, rethinking the classics remains the design ethos for the brand. Each season Lilla P creates fresh, novel items that result in a cohesive collection of go-to favorites for the modern lifestyle without submitting to market trendiness. “We will never be the trendy line,” says LILLA P founder Pauline Nakios, whose grandmother Lilla inspired the line. “We appeal to both the fashion-oriented and classic customers. Both are looking for quality clothing with ‘go anywhere, always-appropriate’ styling.” The result: a dignified collection of classic silhouettes in a sophisticated color palette for the modern woman.

A darling of the press, LILLA P has garnered editorial exposure in top American magazines including InStyle, Lucky, New York Magazine, Real Simple, Self and Oprah.

LILLA P has a devoted coterie of chic specialty retailers that can be found throughout the United States and Canada.